e-ISSN: 2618-6586 Open Access · Peer-Reviewed JETOL on DergiPark
JETOL — Journal of Educational Technology & Online Learning
Publisher
Gürhan Durak
Publication Model
Periodical (January – May – September)
Status
Open for Submissions

The impact of multimedia design on digital training preferences: A qualitative case study on employees’ orientation toward LMS-based content

Research Article

Download PDF DOI: 10.31681/jetol.1789495
Pages
460–472
Publication Date
December 30, 2025
Submission Date
September 23, 2025
Acceptance Date
December 19, 2025
Subjects
Instructional Technologies

Abstract

This study investigates the influence of multimedia design principles on adult learners’ preferences regarding digital training content. A qualitative case study was conducted with six employees from a corporate company in Istanbul, Turkey, employing structured interviews and LMS usage reports. Participants experienced two types of digital training materials: multimedia-based content designed according to Mayer’s Cognitive Theory of Multimedia Learning, and traditional text-based content. The findings revealed that participants perceived the multimedia-based content as more engaging, comprehensible, and motivating, highlighting factors such as audiovisual integration, coherence, reduced cognitive load, and personalized pacing. In contrast, the text-based content was described as monotonous, demotivating, and cognitively demanding. The study underscores the importance of applying multimedia principles in corporate e-learning environments to enhance learner engagement and retention.

Keywords

  • digital learning
  • multimedia principles
  • learning management system (LMS)
  • adult education
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